Christianity has been reduced by many to a set of rituals rather than a true and vibrant relationship with the Savior. Many resent the implication that they need anything outside of what they already have. They cannot picture a Jesus who calls them "friends" and wants to spend time with them and draw them close to Himself. They do not see past the acts that they perform for their worship, to a loving, personal relationship with God.
God is spirit, and those who worship Him must worship in spirit and truth. John 4:24
Pray that the church will be revived to vibrant relationship with Jesus Christ and that this would spread throughout the people.